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Pinterest is one of the most powerful (and FREE!) tools for driving traffic to your website. I was a little overwhelmed by figuring out what to do and creating original pins so I just avoided it…for MONTHS! Bad plan, don’t do that.

I had a Pinterest account started with a few original pins pushed directly from my website when I published a new blog post, but they were just pictures. I had no words or graphics on my pins, or even the name of my website (also bad idea).

If you’re looking for an easy way to create Pins, Canva is a free tool that’s super user friendly even if you aren’t a graphic design wiz. It’s what I use for all my social media posts and Pins.

Back to Pinterest: I had a whopping 4 followers (one was my own personal Pinterest account and another was my mom!)

Who doesn’t want more people visiting their website!? Here’s what I did to go from 200 to 5k monthly visitors to my childbirth blog. It’s super easy and gives FAST results. #birthpro #birthbiz #birthblog

The Power of Pinterest

So after staying stagnant for months, I decided to get serious about Pinterest and it worked. I was up to 37K monthly viewers and up 100 followers in only 1 week and the more important part- I was seeing traffic to my website!

Pinterest now drives 98% of the traffic to my website and to think that not long ago I wasn’t even using it!!? Crazy talk.

So How Did I Do It?

Enter Tailwind. Tailwind is an application that can schedule pins for you. You can batch hundreds of pins at a time, and let it run on autopilot. It’s free to join and paid plans start at only about $10/month.

Tailwind also has something called Tailwind Tribes. I created my own tribe if you’d like to join me. You can join my tribe for free here.

Tribes are sort of like a Pinterest group board. Multiple people post their pins of the same niche to the tribe and everyone shares each other’s pins.

This gets your content in front of the other tribe member’s audiences and is a great place to find related topics to pin to your boards.

How Much Did I Pin?

Pinterest has an algorithm just like Facebook and Instagram. The sweet spot right now is about 30 pins per day.

When I started I was doing a little more than that but things change. Experiment with what works best for you.

Before you freak out about 30 pins per day!? Take a breath and hear me out. These are not long caption IG posts. Creating pins does not take much time (especially if you are using Canva) and not all of these 30 pins need to be your original content.

I started with 95% other people’s content, mostly stuff I found in Tailwind Tribes. A good goal to shoot for, no matter how much you pin per day, is about 50% or more of your pins should be your original content (pins you create that link directly to your website).

After a week or two to get the hang of Tailwind, I was able to batch schedule content quickly and now I only spend 1-2 hours a month on Pinterest.

Consistency is the most important. You can set in Tailwind what your ideal number of daily pins is (try starting with 15 or 20 if that feels less overwhelming) and once a week load up your queue with pins from tribes.

Once you get the hang of it (one to two weeks for me), you can do this in only a few minutes. There are tons of pregnancy, baby, and childbirth tribes to join so no shortage of material to fill up your queue.

Making Your Pins Do The Hard Work For You

Most of the content you see on Pinterest is all repinned meaning it is not original content. Pinterest prefers original content and Tailwind is an approved Pinterest scheduler. This means that anything you “repin” through Tailwind counts as original content!

Pins scheduled through Tailwind will show higher in the feed and more people will see your content and either click over to your website for your original content or over to your Pinterest Profile for tribe content.

This is an important reason to make sure your Pinterest Profile clearly explains who you help and why they should click over to your website. Below is an example of my profile from a few months ago:

Here is an example of my Pinterest Profile. It includes what I do, who I help, and gives them a call to action to encourage them to follow my link.

Tailwind has a browser extension meaning you can pin directly from any website or from Pinterest itself and still use the queue to schedule the posts.

So as fun as it is to mindlessly scroll Pinterest re-pinning everything, don’t do it! Get the Tailwind Extension first so all those repins will instead count as original content and work harder for you.

Monthly Views vs. Website Visits

While seeing a big number like 37K in one week was exciting, it really doesn’t mean anything if it doesn’t translate to website visits. I mean who cares how many people visit your Pinterest Profile if no one engages with your content or checks out your website.

You want your content to show up in the feed of people who are interested in what you offer. I spent TONS of time on Pinterest during my first pregnancy looking up everything about baby showers, nursery ideas, how to manage labor, etc.

Many women are even skipping Childbirth Education Classes in favor of finding information on their own online! (This is partly why I’m working on an online childbirth course- coming soon). Pinterest is the perfect place to capture an audience interested in what YOU have to share.

Whether you are a Doula, Midwife, Lactation Consultant, Childbirth Educator, Placenta Encapsulator, etc., your ideal client is on Pinterest. They are looking for you among the sea of what to put on their baby registry.

What to Post

As I’m sure you know, many first time moms put all their focus into their baby registry, baby shower, and nursery instead of birth education, preparing for labor, and setting up a strong post partum plan.

Meet them where they’re at. Pin Tribe content about baby registries, nurseries and baby showers. Get them to your Pinterest boards so they can see your original content that has all the amazing information they didn’t even know they needed.

I make sure the very first board on my Pinterest account is full of only my original content. I try to keep a similar look to all my pins so I’m easily recognizable and my followers can tell it’s me when I show up in their feed. Here’s a few of my boards:

Example of some of my Pinterest Boards. My first board is the name of my site and is only original content.

Experiment and Adjust

The best thing you can do is test and experiment. See what works best for you and adjust from there. Mess around with scheduling through Tailwind and see what your ideal number of pins per day is.

If creating your own pins takes a lot of time, start pinning less original content and more tribe content. Just start pinning something. It doesn’t have to be perfect to make a big impact on your business.

I try to pin very consistently so I’m in about 20 Tribes on Tailwind. Each one has their own specific rules so be a friend and share their content and be a good tribe member.

Most are 1:1 ratios meaning you should share one pin of someone else’s for every one pin you add to the tribe. If you want a quick way to get your pins shared, join my Tailwind Tribe. I try to share every single pin posted in my tribe to one of my boards.

Happy Pinning!

Let me know how it goes. This has worked wonders for me. I went from 4 followers and 4 monthly viewers to about 700 followers and 181K monthly viewers in less than 2 months. That’s AMAZING.

Traffic to my website is up 400% and this is SO easy. Leave a comment below with the link to your Pinterest Profile and I’ll go check it out and give you a follow!

Happy Pinning!